Turath by The Spirit of Dubai is a sumptuous unisex fragrance launched in 2019, inspired by the heritage and traditions of Dubai. It is known for its fruity-spicy opening, luxurious oud-floral heart, and smoky-amber base, with massive projection and 8+ hours longevity.

Key Details

• Brand: The Spirit of Dubai
• Collection: First Generation (Heritage theme)
• Year Released: 2019
• Gender: Unisex
• Style: Fruity, Woody, Spicy, Amber, Smoky

Fragrance Pyramid

• Top Notes: Apple, bergamot, black currant, candied fruits, cardamom, cinnamon, coconut, coffee, cumin, damask rose, dried fruits, peach, pineapple, strawberry, sweet orange, pink pepper, spicy notes
• Heart Notes: Agarwood (oud), rose, saffron, sandalwood, cedar, jasmine, amyris, cypriol oil, iris, coriander, violet, lily-of-the-valley
• Base Notes: Amber, ambergris, civet, guaiac wood, incense, labdanum, leather, moss, oakmoss, patchouli, peru balsam, sandalwood, smoke, tolu balsam, vanilla, vetiver, white musk

Character & Performance

• Longevity: 8+ hours (very strong)
• Projection: Massive, “monster” sillage
• Mood: Complex, luxurious, heritage-inspired
• Best Seasons: Fall and winter (can feel heavy in summer)
• Occasions: Evening wear, cultural events, special occasions

Heritage Inspiration

Turath means heritage in Arabic. The fragrance and bottle design pay homage to Dubai’s traditions — featuring motifs of dhows, camels, palm trees, Bedouin tents, qahwa gatherings, and crescent moons embroidered in gold and blue. It is meant to evoke the cultural richness of Dubai’s past and present.