Idôle was launched in August 2019 as a modern, clean floral fragrance created by perfumers Shyamala Maisondieu, Adriana Medina, and Nadège Le Garlantezec. It belongs to the soft floral–fruity family and is built around sustainably sourced rose essence, blended with pear and bergamot for a juicy, luminous opening. The heart reveals elegant jasmine facets, while the base settles into white musk, cedarwood, patchouli, and vanilla, creating a radiant yet delicate trail. The bottle, designed by Chafik Gasmi, is one of the thinnest perfume bottles ever made (15mm), with a rose-gold hue and refillable design. Actress Zendaya fronted the campaign, photographed by Mert & Marcus.