Hob-1 – Professional Description

Released in 2014 by Khaltat Blends of Love, Hob-1 is an oriental-spicy unisex fragrance that symbolizes ambition, passion, and Emirati heritage. It was inspired by Sheikh Mohammed’s vision for Dubai: “Always aspire to be number one, because no one remembers who comes second.”

• Top note: Amber — warm, resinous, and charismatic
• Heart note: Musk — sensual and balancing
• Base note: Emirati Vision accord — symbolic, representing strength and cultural pride
• Character: Oriental, spicy, resinous, and smoky with above-average longevity and projection
• Style: Bold, luxurious, and statement-making — suitable for both men and women

Recognition: Hob-1 won the FiFi Fragrance Award (Arab Popular Appeal, Men’s Fragrance) in 2014, cementing its reputation as one of the region’s most celebrated scents.