Pur Oud – Professional Description
Launched in 2021, Pur Oud is part of Louis Vuitton’s Les Parfums Pur collection, crafted by Master Perfumer Jacques Cavallier-Belletrud. It is a minimalist yet powerful woody oriental fragrance that glorifies the raw beauty of oud.
- Top notes: Saffron, Incense (spicy and smoky opening)
- Heart notes: Assam Oud (10% concentration, rare and intense)
- Base notes: White Musk, Resinous Woods
- Fragrance family: Woody Oriental
- Character: Deep, Resinous, Spicy, Mystical
- Occasion: Evening wear, Formal gatherings, Spiritual settings
- Seasonality: Fall/Winter
Key Highlights
- Minimalist composition: Only three main ingredients, showcasing oud in its purest form.
- Olfactory culture: Inspired by Middle Eastern traditions, oud is treated as the “Wood of the Gods.”
- Signature style: Designed as a layering perfume, it can be worn alone or combined with other Louis Vuitton fragrances for personalization.

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